Google’s alternative to third-party cookies open for advertiser testing in Q2 2021

Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/xOpNfAhgMXc/googles-alternative-to-third-party-cookies-open-for-advertiser-testing-in-q2-2021-345599