Google poaches a key Microsoft executive for its new AR effort

Google has hired a key architect of Microsoft’s Hololens mixed reality glasses to work on its own “Project Iris” augmented reality glasses project. The hire, first reported by Road to VR‘s Scott Hayden, took place in November. That’s roughly the same time that Google decided to centralize its AR/VR development efforts under the roof of Google Labs (as reported by TechCrunch’s Sarah Perez). Kress’s title is Director of XR (mixed reality) Engineering at Google Labs. The group is reportedly led by Clay Bavor, who reports directly to Alphabet CEO Sundar Pichai. The Verge‘s Alex Heath later reported that Google is working on a goggle-like mixed reality headset (under the codename Project Iris) that could come to market in 2024. At Microsoft, Kress worked on augmented reality and mixed reality optical architectures (displays, sensors, and imaging), optical subsystems, and on the industrial design and user interface of the Hololens. He also worked on the version of Hololens that Microsoft produced for the Army’s IVAS project. With Meta, Apple, Facebook, and others now furiously building the glasses that will be the primary gateway to the metaverse, a fierce war for the best talent has ensued. In this case Microsoft appears to be the loser. Kress should feel at home in Mountain View. Before he went to Microsoft in 2015 he was one of the principal architects of the (ill-fated) Google Glass smart glasses. Google didn’t immediately respond to a request for comment.

https://www.fastcompany.com/90715218/google-poaches-microsoft-hololens-executive-ar?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Erstellt 3y | 21.01.2022, 22:20:50


Melden Sie sich an, um einen Kommentar hinzuzufügen

Andere Beiträge in dieser Gruppe

Teens are still setting fire to Chromebooks for TikTok clout

Students are still setting fire to their Chromebooks for TikTok—and now they’re facing the consequences.

Fast Company first reported on the #ChromebookChallenge trend last

15.05.2025, 10:50:03 | Fast company - tech
Google is returning to virtual reality with Android XR—and a new strategy

At its annual Google I/O developer conference in Mountain View next week, Google will try to rally developers around one of its next big bets: Android XR.

15.05.2025, 10:50:02 | Fast company - tech
Elon Musk’s Grok AI is replying to tweets with claims about ‘white genocide’ in South Africa

X users who interacted with the chatbot Grok on Wednesday were confronted with replies about the legitimacy of white genocide in South Africa—often regardless of context.

In one post, a

14.05.2025, 20:50:03 | Fast company - tech
How Headspace and Ozlo help people drift off with sound

Ever wonder why the sound of rain makes you instantly drowsy, but a ticking clock drives you up the wall? That’s because not all noise soothes the brain in the same way. Sleep sounds might seem li

14.05.2025, 16:20:06 | Fast company - tech
Elon Musk’s DOGE is launching a new AI retirement system. It was built mostly under Biden

Elon Musk’s Department of Government Efficiency (DOGE) has spent its first 100 days slashing

14.05.2025, 16:20:05 | Fast company - tech