For NFL teams’ social media departments, May 14 is the Super Bowl.
NFL Schedule Release Day has become an unofficial holiday on the league calendar. All 32 teams unveil their season schedules in the most creative and entertaining ways possible—chasing quote tweets and marketing impressions before the internet crowns a winner.
This year, the Los Angeles Chargers dropped a Minecraft-inspired video, complete with a nod to a viral Starbucks altercation between NFL reporters Ian Rapoport and Jordan Schultz during the combine. “Give the Chargers every award,” ProFootballTalk posted on X.
The Commanders put their own ">spin on the classic game RollerCoaster Tycoon, while the ">Atlanta Falcons went with a Mario Kart theme.
The New York Giants reimagined their 2025 opponents as ">contestants on Love Island. Meanwhile, the Philadelphia Eagles ">weren’t done flexing last season’s success.
This unofficial competition started nearly a decade ago with the Seattle Seahawks’ ">“cupcake schedule” video. What could’ve been a simple email has since evolved into full-blown productions—in which the schedule itself can feel like an afterthought.
Brainstorming starts as early as December, months before the reveal. Teams usually don’t receive their finalized schedules until the day before the official release, prompting a last-minute sprint to produce and post final edits within 24 hours.
Everything is kept under tight wraps until 8 p.m. ET, on May 15. “People will ask me,” said Megan Julian, the Chargers’ senior director of digital and social media, in an interview with Sports Illustrated. “I definitely have been on Hinge [the dating app], and people are, like, ‘What are y’all doing [for this year’s schedule video]?’ This is Hinge, bro. We gotta calm down. We gotta chill out. I’m not telling you.”
And, as a truly unbiased Brit: This year, the Tennessee Titans won.
Melden Sie sich an, um einen Kommentar hinzuzufügen
Andere Beiträge in dieser Gruppe
I don’t know if you’ve noticed, but email scams are getting surprisingly sophisticated.
We’ve had a handful of instances here at The Intelligence International Headquarters where we’ve h
Interest in virtual private networks (VPNs) has surged in America and Europe this year. Countries on both sides of the Atlantic have recently enacted new age-verification laws designed to prevent
Instagram’s new location-sharing Map feature is raising privacy concerns among some users, who worry their whereab
Crypto is booming again. Bitcoin is near record highs, Walmart and Amazon are report
Greetings, salutations, and thanks for reading Fast Company’s Plugged In.
On August 4, Amazon announced that it was restructuring its Wondery podcast studio. The compan
Remember when the internet cried actual tears for an anglerfish earli
