Elon Musk says the Vine archive is coming back

Elon Musk recently announced that he's bringing back the Vine archives, after teasing the return of the social platform over the last week or so. The X owner says that the company recently discovered the entire video archive of the once-popular short-form video app and is working to restore user access. Twitter bought Vine all the way back in 2012.

Musk says that X users will be able to post these Vines, but it's just an archive. In other words, this doesn't sound like a renaissance for the actual platform.

It remains unclear as to what Musk's intentions are for the brand, but the announcement about the returning archive was accompanied by an ad for the Grok Imagine video-creation platform. He called the service the "AI Vine." Why expand energy to make short-form content when you can type some words into a prompting field?

There's also the Musk of it all. He doesn't have the best track record when it comes to delivering on promises. We'll just have to wait and see if the Vine video archive actually returns and what happens after that.

For the uninitiated, Vine was sort of like TikTok before TikTok. It was a platform for 6-second looping videos. The app was extremely popular for a while, but Twitter never really capitalized on that after its $30 million purchase. It was shut down in 2016, which ended uploads, and was completely discontinued in 2017.

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