HBO Max plans aggressive crack down on password sharing starting next month

Another major streaming platform is set to crack down on password sharing. JB Perrette, head of streaming and gaming at Warner Bros. Discovery, just told investors that HBO Max will begin an "aggressive" messaging campaign about the practice beginning next month, according to an earnings report.

Beyond stricter messaging, the company is looking to close any and all loopholes that allow users to share account passwords by the end of the year. Perette said the company has been testing to determine “who’s a legitimate user who may not be a legitimate user." 

“The message language right now has been a fairly soft, cancelable message,” he said. It will “start to get more fixed and such that people have to take action as opposed to right now sort of having to be a voluntary process.”

The company hopes that these actions will reap financial rewards, with Perette saying that “the real benefit will start probably in the fourth quarter and then kick in in 2026.” This isn't a desperation move. HBO Max has actually been doing pretty well, despite consistent name changes, as it added 3.4 million new subscribers this quarter.

HBO Max is just the latest streamer to put the kibosh on password sharing. Netflix ended the practice back in 2023 and Disney+ performed its own crack down on the practice last year.

This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/hbo-max-plans-aggressive-crack-down-on-password-sharing-starting-next-month-164357329.html?src=rss https://www.engadget.com/entertainment/streaming/hbo-max-plans-aggressive-crack-down-on-password-sharing-starting-next-month-164357329.html?src=rss
Erstellt 5h | 07.08.2025, 19:10:20


Melden Sie sich an, um einen Kommentar hinzuzufügen

Andere Beiträge in dieser Gruppe

The FCC will review emergency alert systems in the US

The Federal Communications Commission is planning a

07.08.2025, 23:40:15 | Engadget
Microsoft has ended 'active development' on Contraband

The upheaval continues for gaming at Microsoft. The latest victim appears to be Contraband, a planned release from Avalanche Studios with Xbox Game Studios as publisher. The co-op open-wor

07.08.2025, 19:10:19 | Engadget
GPT-5 is here and it's free for everyone

A couple of days after announcing its first open-weight models

07.08.2025, 19:10:17 | Engadget
Framework Desktop (2025) Review: Powerful, but perhaps not for everyone

The most obvious question is “Why?

Framework builds

07.08.2025, 16:40:34 | Engadget