Search engine journal

Formal education is difficult to find in SEO. Learn how to tell whether and SEO course is worth your time.

The post Is That SEO Course Worth Your Time? How To Tell appeared first on Search Engine Journal.

https://www.searchenginejournal.com/wix-seo-course-worth-your-time-spa/527260/

Google's Lighthouse tool omits the INP metric. A web performance developer advocate on the Google Chrome team explains why.

The post Why Google Lighthouse Doesn’t Include INP, A Core Web Vital appeared first on Search Engine Journal.

https://www.searchenginejournal.com/why-google-lighthouse-doesnt-include-inp-a

Google updates Search Console with sticky filters and improved navigation, responding to user requests for improved data analysis.

The post Google Updates Search Console With Sticky Filters appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-updates-search-console-with-sticky-filters/528708/

Google's AI Overviews now prioritize niche expertise, with big brand generalist sites losing visibility

The post Google AIO Is Ranking More Niche Specific Sites appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-aio-is-ranking-more-niche-specific-sites/528710/

Google's Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content.

The post Google’s UGC Push: Sullivan Explains The Shift In Search Results appeared first on Search Engine Journal.

https://www.searchenginejournal.com/googles-

Brush up on your SEO knowledge with recommended reading on link building and optimizing for local, ecommerce, entities, and more.

The post The 11 Best SEO Books You Should Read appeared first on Search Engine Journal.

https://www.searchenginejournal.com/the-11-best-seo-books-you-should-read/527165/

Discover three key tactics to enhance your client experience and increase their lifetime value via nurturing, brand evangelism, and relevant KPIs.

The post 3 Client Experience Must-Dos To Drive Your Organization’s CLTV appeared first on Search Engine Journal.

https://www.searchenginejournal.com/cx-must-dos-to-drive-your-orga

Are you ready to leverage AI to transform your digital marketing approach and drive unparalleled results? AI is no longer an option. It’s essential to stay competitive in today’s fast-paced digital world. The question isn’t if, but how quickly and efficiently you can integrate AI into your SEO strategy and marketing operations. Join us for an insightful webinar, AI & Automation for SEO: Scale Efforts and Drive Revenue, where Manick Bhan will guide you through how to automate your SEO strategi

Unlock the power of Snapchat marketing with our comprehensive guide. Reach and engage with a younger demographic on this misunderstood platform.

The post Snapchat Marketing: An In-Depth Guide For Businesses appeared first on Search Engine Journal.

https://www.searchenginejournal.com/snapchat/474251/

Google's John Mueller offers a more nuanced and definitive answer about using noindex and a canonical on the same page

The post Google Clarifies Simultaneous Use of Canonical & Noindex appeared first on Search Engine Journal.

https://www.searchenginejournal.com/canonical-and-noindex-at-same-time/528501/