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Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI.
The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal.
https://www.searchenginejournal.com/excluding-less-qualified-audiences-ppc/546298/
Google AI Overviews is surfacing AI-generated search results for queries with recipe intent.
The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions.
The post OpenAI Rolls Out Update To ChatGPT Search appeared first on Search Engine Journal.
https://www.searchenginejournal.com/openai-rolls-out-update-to-chatgpt-search/549040/
Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs.
The post Google Launches Audio AI Overviews In Search Labs Test appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-launches-audio-ai-overviews-in-search-labs-tes
Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy.
The post Social Media Planner: How To Plan Your Content (With Template) appeared first on Search Engine Journal.
https://www.searchenginejournal.com/social-media-planner-template/544985/
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected.
The post Google Retires 7 Structured Data Features To Streamline Search Results appeared first on Search Engine Journal.
Google's CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search
The post Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-ceo-sundar-pichai-discusses-fate-of-the
Google confirms Lens, Discover, and Voice Search are experiencing disruptions, potentially affecting traffic for many sites.
The post Google Outage Disrupts Lens, Discover, & Voice Search Results appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-outage-disrupts-lens-discover-voice-sea
Why Google's SEO advice often sounds vague: Search Relations team explains the reasons behind "it depends" answers.
The post Google Search Team Explains The “It Depends” Response appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-search-team-explains-the-it-depends-response/54892
Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along.
The post The Truth About LLM Hallucinations With Barry Adams appeared first on Search Engine Journal.
https://www.searchenginejournal.com/the-truth-about-llm-hallucinations-with-barry-a