Key Levers To Steer AI in Performance Max And Boost Results via @sejournal, @adsliaison

Here’s how to take full advantage of new and existing features, reporting and insights in Performance Max - and what you may be overlooking.

The post Key Levers To Steer AI in Performance Max And Boost Results appeared first on Search Engine Journal.

https://www.searchenginejournal.com/key-ai-features-performance-max-boost-result

Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule via @sejournal, @kristileilani

Discover 25 years of Google Search with key milestones, fun facts, and Google Trend's annual Year in Search 2023, showcasing top global and local trends.

The post Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule appeared first on Search Engine Journal.

https://www.searchenginejournal.com/year-in

Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation via @sejournal, @kristileilani

Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies.

The post Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation appeared first on Search Engine Journal.

PPC Strategies For 2024: Insights From Over 16,000 Businesses via @sejournal, @lorenbaker

We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year. Using these insights, they also e

Google Search & Shopping, Product Variants And A Gap To Bridge via @sejournal, @JarnoVanDriel

Get a head start on ProductGroup changes before Google's official announcement. Learn the why, how, and technical challenges for a seamless transition

The post Google Search & Shopping, Product Variants And A Gap To Bridge appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-search-sho

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI via @sejournal, @kristileilani

Learn about Mistral AI's newest model, Mixtral-8x7B, including performance metrics, four demos to try, and examples of how it responds to SEO questions.

The post Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI appeared first on Search Engine Journal.

https://www.searchenginejournal.com/mixtral-8x7b-4-ways-to-

OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X via @sejournal, @kristileilani

Explore OpenAI's response to user feedback of GPT-4 becoming lazier appearing on social media, community forums, and Google Reviews on the company's presence in search.

The post OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X appeared first on Search Engine Journal.

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