
Microsoft researchers published details of advanced prompt engineering techniques that makes GPT-4 outperform specialist AI at previously impossible levels
The post Researchers Extend GPT-4 With New Prompting Method appeared first on Search Engine Journal.
https://www.searchenginejournal.com/new-gpt-4-prompt-technique/

Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy.
The post SEO Vs. PPC: Pros, Cons & Differences appeared first on Search Engine Journal.
https://www.searchenginejournal.com/seo-vs-ppc-pros-cons-differences/498194/

Explore a year of groundbreaking updates from OpenAI and discover how ChatGPT has reshaped digital communication and problem-solving through generative AI.
The post ChatGPT At One: A Year Of AI Developments From OpenAI appeared first on Search Engine Journal.

Explore OpenAI's latest strategic changes, including Sam Altman's comeback as CEO, the new board's formation, and Mira Murati's continued role as CTO.
The post OpenAI Welcomes Back Sam Altman As CEO appeared first on Search Engine Journal.
https://www.searchenginejournal.com/openai-welcomes-back-sam-altman-

Learn more about US11769017B1, a patent that provides insight into Google's Search Generative Experience and the impact of generative AI in SEO and content marketing.
The post Google SGE & Generative Summaries For Search Results Patent appeared first on Search Engine Journal.

Google expands organization markup support to improve knowledge panels with more accurate business details.
The post Google Enhances Search With Support For Organization Meta Data appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-enhances-search-with

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of “High-Impact Content Marketing”. She and Loren will uncover the common mistakes content marketers make, and how you can avoid them as you plan your marketing strategy. Tune in and hear strategies for creating genu

Perplexity announced two new online LLMs that can access up-to-date information to form helpful, accurate responses. Available in the Perplexity API and Labs.
The post Perplexity Introduces Online LLMs With Real-Time Information appeared first on Search Engine Journal.

Join this free webinar & learn how to align your 2024 SEO strategy based on significant SEO trends, updates, and challenges from the past year.
The post Future-Proof SEO: Navigating 2023’s Changes & Anticipating 2024’s Trends appeared first on Search Engine Journal.

How does social media's evolving blend of AI and human experience look like? Learn what's changed in the search landscape using LinkedIn as an example.
The post Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example appeared first on Search Engine Journal.