Search engine journal

With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? These are questions we get asked time and again across webinars. So, I was excited when the Semrush team decided to talk about merging AI + content in their latest webinar. If you’re looking for ways to use AI t

Should you stick to individual budgets or try out shared budgets to avoid overspending? Here's what you need to know to maximize your ad spend.

The post How to Avoid Search Budget Cannibalization For A Better Share Of Spend appeared first on Search Engine Journal.

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Don't miss our upcoming webinar! Learn how to run experiments and collect data that matters to your bottom line. Register now to get exclusive access!

The post Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar] appeared first on Search Engine Journal.

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These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.

The post 5 Google Analytics Reports Every PPC Marketer Needs To Know About appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-analytics-reports-for-p

This is how AI search engines are evolving and how SEO should respond to keep up

The post How AI Search Will Impact SEO appeared first on Search Engine Journal.

https://www.searchenginejournal.com/how-ai-will-impact-seo/497974/

NOTE FROM EDITOR Isn’t it funny how easy it is to forget the tidbits of the tried-and-true elements that are so essential to our work? I’m reminded of one today: Not all metrics are created equal. Sometimes, it feels like there are so many to keep track of. KPIs, benchmarks, analytics – oh, my! And even if their cores are quite different in what they measure and indicate, they’re all vital in the world of SEO. So, how do you know what to track and how to track it – especially when this often

Discover the differences of organic vs. paid social media and how to align and leverage both approaches in your marketing strategy.

The post Organic vs. Paid Social Media: How To Align Your Strategy appeared first on Search Engine Journal.

https://www.searchenginejournal.com/organic-vs-paid-social-media/493906/

Google confirms there's an ongoing issue delaying search indexing for newly published content.

The post Google Confirms Indexing Bug – New Content Delayed In Search appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-confirms-indexing-bug-new-conten

Google releases new core search algorithm update, expected to roll out over next few weeks.

The post Google Launches October 2023 Core Algorithm Update appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-launches-october-2023-core-algorithm-update/497904/

Apple contemplated acquiring Bing and partnering with DuckDuckGo, newly unsealed testimonies from the ongoing Google antitrust case reveal.

The post Apple’s Talks With Bing & DuckDuckGo Revealed in Google Antitrust Case appeared first on Search Engine Journal.

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