How To Optimize For Google Featured Snippets: A 12-step Guide via @sejournal, @himani_kankaria

If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for.

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On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes.

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Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers.

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Should small brands prioritize TikTok or Google? This week's Ask An SEO reframes the question and focuses on what actually moves the needle.

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Google adds agentic bookings and personalization to AI Mode and expands access to 180+ countries in English.

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Machines reward overlap. Humans reward density. This article explains why balancing both is critical for content optimization in retrieval-augmented AI systems.

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Case study shows that general web hosting security is ineffective against WordPress-specific vulnerabilities

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