As startups begin to grow rapidly, they often find that early decisions that helped them find a product/market fit lead to excessive costs once traffic increases. These costs can threaten a scaleup's ability to grow. Sofia Tania and Stefania Stefansdottir have worked with many scaleups in this predicament and share their approach to understanding and reducing these costs.
https://martinfowler.com/articles/bottlenecks-of-scaleups/04-costs.html
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