The Space Force has some growing up to do, says one analyst

America’s newest military branch still has some maturing to do to earn the respect and support of the public and the nation’s adversaries, according to analysts.

The Center for a New American Security released a report that weighs the challenges in the developing culture of the still-budding U.S. Space Force and suggests steps that could be taken to improve it.

“At its birth, the Space Force inherited a passionate cadre of military space professionals and world-class space assets,” the report states. “It also inherited a bureaucracy, mature 21st-century adversaries, and the pressure to quickly become a world-class military force.”

A cultural problem

In the first three years after its foundation, the Space Force reportedly struggled to develop a real sense of self. The culture set forth in its founding documents—one that values “agility, innovation, and a warfighting spirit”—is understood differently both amongst Guardians and servicemembers in other branches.

That doesn’t even get into the perception problem in the American public. Many people are still unaware that USSF exists, and it’s still the punchline of a joke to many that do. The report’s author suggests that this is a comms problem. How is the public going to understand and support the goals of the force if it doesn’t understand A) what they are, or B) their importance to national security?

Growing pains

To address the cultural challenges faced by the branch, the report suggests a handful of specific improvements:

  • Clarify the MO of the service by developing a strong internal narrative about why it exists and how it operates.
  • Lower classification barriers on programs where possible to enable more external communication about the work USSF is doing.
  • Keep up constant communication with the public about space’s military history and the potential for conflict in the space domain for awareness.
  • Avoid any sci-fi association like the plague.

This story originally appeared on Payload and is republished here with permission. 

https://www.fastcompany.com/91127066/space-force-grow-up?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Creado 1y | 17 may 2024, 17:10:05


Inicia sesión para agregar comentarios

Otros mensajes en este grupo.

Yahoo Creators platform hits record revenue as publisher bets big on influencer-led content

Yahoo’s bet on creator-led content appears to be paying off. Yahoo Creators, the media company’s publishing platform for creators, had its most lucrative month yet in June.

Launched in M

11 jul 2025, 17:30:04 | Fast company - tech
GameStop’s Nintendo Switch 2 stapler sells for more than $100,000 on eBay after viral mishap

From being the face of memestock mania to going viral for inadvertently stapling the screens of brand-new video game consoles, GameStop is no stranger to infamy.

Last month, during the m

11 jul 2025, 12:50:04 | Fast company - tech
Don’t take the race for ‘superintelligence’ too seriously

The technology industry has always adored its improbably audacious goals and their associated buzzwords. Meta CEO Mark Zuckerberg is among the most enamored. After all, the name “Meta” is the resi

11 jul 2025, 12:50:02 | Fast company - tech
Why AI-powered hiring may create legal headaches

Even as AI becomes a common workplace tool, its use in

11 jul 2025, 12:50:02 | Fast company - tech
Gen Zers are posting their unemployment era on TikTok—and it’s way too real

Finding a job is hard right now. To cope, Gen Zers are documenting the reality of unemployment in 2025.

“You look sadder,” one TikTok po

11 jul 2025, 10:30:04 | Fast company - tech
The most effective AI tools for research, writing, planning, and creativity

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. 

11 jul 2025, 10:30:04 | Fast company - tech