This AI version of a hit Christmas song marks a new era for music

Whether you want to or not, everyone knows “Rockin’ Around the Christmas Tree.” Recorded in 1958 by 13-year-old Brenda Lee, the song’s use in Home Alone helped make it a holiday staple. But have you ever wanted to hear a Spanish version created with help from AI? No? Too bad! 

Universal Music Group on Friday released “Noche Buena y Navidad,” a Spanish adaptation of the song that features an AI version of Lee’s vocals. Rewritten in Spanish and produced by producer/songwriter Auero Baqueiro, the song uses a plug-in from AI music tech company SoundLabs. The plug-in, MicDrop—which the company says integrates with most major digital audio workstations—can transform any vocals into another voice or instrument. 

To create “Noche Buena y Navidad,” after rewriting the song, Baquiero brought in Chilean vocalist Leyla Hoyle to sing it in Spanish while mimicking the pitch and phrasings of the original. The vocal stems were then sent to SoundLabs, which ran the vocals through its “Brenda Lee” AI vocal model that was trained on hours of the singer’s isolated vocal stems, including the original “Rockin’ Around the Christmas Tree.” Baquiero then mixed the vocal into the original music elements of the track. The goal was to make it sound like 13-year old Lee was singing—and it does, but it also sounds a little uncanny.

The project was completed with a full sign-on from Lee, who is now 79 years old. “Throughout my career, I performed and recorded many songs in different languages, but I never recorded ‘Rockin’ in Spanish, which I would have loved to do,” Lee said in a press release. “To have this out now is pretty incredible, and I’m happy to introduce the song to fans in a new way.”

Brenda Lee [Photo: courtesy Universal Music Group]

This is the first song to launch since UMG and SoundLab inked a strategic agreement in June, focused on helping UMG label artists turn their own voice data into high-quality vocal models. It’s likely not the last project that will emerge from the partnership. SoundLabs AI founder, BT—a producer and composer with more than 25 years in the industry–said in a press release he views “Noche Buena y Navidad” as “a tremendously exciting showcase” of MicDrop’s capabilities.

The song marks the first time an artist has authorized the use of AI to update their song in a different language, but UMG and SoundLab aren’t the first label and tech company to team up on such a project. In May 2023, Korean label Hybe used technology from its AI voice-tech subsidiary Supertone to launch a new artist, Midnatt, whose first single debuted in six languages.

As AI voice generators have become more widespread, the music industry has taken a dual approach to the technology—backing state and federal legislation that adds protections for an artist’s voice while identifying tech companies like SoundLab that give artists control over any AI-generated output. On the latter front, UMG has already grown its roster of AI partners since releasing “Noche Buena y Navidad.” On Monday, it announced an agreement with AI company Klay Vision, which claims to be building an ecosystem for “AI-driven experiences and content,” without competing with traditional catalogs like UMG, according to a press release.

Recording Academy CEO Harvey Mason Jr. recently explained the industry’s approach in an interview on Fast Company’s Most Innovative Companies podcast. 

“We want to advocate for our human creators,” he said. “We also want to make sure they’re able to use any new tool, any new technology, and have it at their disposal to create great new works of art.”

https://www.fastcompany.com/91217425/ai-christmas-song-spanish-rockin-around-christmas-tree-soundlab-umg?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Creado 10mo | 28 oct 2024, 19:40:07


Inicia sesión para agregar comentarios

Otros mensajes en este grupo.

Chinese tech giant Alibaba aims to fill Nvidia void with its new AI chip

China’s Alibaba has developed a new chip that is more versatile than its older chips and is meant to serve a broader range of

29 ago 2025, 16:50:06 | Fast company - tech
How Japan is using AI to prepare Tokyo residents for a Mount Fuji volcanic eruption

Mount Fuji hasn’t erupted since 1707. But for Volcanic Disaster Preparedness Day, Japanes

29 ago 2025, 14:40:03 | Fast company - tech
Brides are asking brands for free wedding swag—and posting the hauls on TikTok

When an influencer gets married, it’s safe to assume much of the cost, from venue decor to personalized invitations, has been comped in exchange for content. Now brides with smaller, more modest f

29 ago 2025, 12:20:09 | Fast company - tech
The secret history of how Intel ran the tech industry—until it didn’t

Welcome, and thanks for reading this issue of Fast Company’s Plugged In.

On August 22, President Donald Trump announced via Truth Social that the U.S. federal government had acq

29 ago 2025, 12:20:09 | Fast company - tech
Why a rare blood cancer has become a testing ground for cancer drug innovation

Some of the most ambitious cancer science is happening in a disease few outside of oncology can name, and it’s revealing a future where cancer is no longer a death sentence.

Multiple mye

29 ago 2025, 12:20:06 | Fast company - tech
Lost luggage hauls are the internet’s strangest new trend

Ever wonder what happens to the bags that never make it to baggage claim? Some of them are now turning up in influencers’ lost luggage hauls.

It’s every traveler’s nightmare: you land, b

29 ago 2025, 0:40:06 | Fast company - tech
The government just made it harder for you to weigh in on federal rules

For years, advocacy groups made it easy for Americans to weigh in on federal regulations. If a proposed rule threatened internet freedoms or environmental protections, organizations could set up s

28 ago 2025, 20:10:07 | Fast company - tech