Let’s say you end the month with an extra $250 in your pocket. What do you do with it? You might spend it on a nice dinner out, perhaps with friends. A day trip. A spa treatment. Or maybe… AI?
Google’s AI Ultra subscription—a recurring charge, mind you—is the newest way to flaunt your wealth. Announced at Google I/O today, Google says you can have all the best of what Google has on offer, from AI to storage, for “only” $249.99 per month. Google is also renaming its current $19.99-per-month AI Premium plan to “AI Pro” and adding additional features, like access to Flow.
“[The AI Ultra plan is] for people who want to be on the absolute cutting edge of AI, from Google,” said Josh Woodward, the vice president of Google Labs and Gemini. Although it’s only available to customers in the United States as of today, Google promises that it will be available to a total of 70 countries soon.
Here’s what the AI subscription buys you:
- Gemini: The AI Ultra subscription will deliver the best of the Gemini app, with the “highest” usage limits for Deep Research, Veo 2 text-to-video access, and early access to Veo 3, which adds audio generation that’s synced with the video. You’ll also get access to the “Deep Think” option within Gemini 2.5 Pro. Gemini is also integrated into Gmail, Docs, Vids, and more.
- Flow: Google is launching a new AI filmmaking tool that combines Veo, Imagen image generation, and Gemini. It’s designed for creating AI films, with editing capabilities built right in.
- Whisk: Another experimental technology, Whisk allows for quick image generation but also remixing.
- NotebookLM: Google is promising that you’ll again receive the highest usage limits and the most advanced models to use in your projects.
- Gemini in Chrome: Chrome is integrating Gemini and allowing it to use the context of the current page for queries.
- Project Mariner: Google’s agentic AI, which can be used to manage up to 10 tasks from a common dashboard.
- Google Drive: A massive 30TB of cloud storage.
- YouTube Premium
Unfortunately, the sky-high price doesn’t come with a new Pixel phone.
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