Stop Focusing On Google, It’s Time to Focus On Being Visible via @sejournal, @wburton27

Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode.

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Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting.

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Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.

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As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility.

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Google's AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO.

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PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly.

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Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy.

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