Nintendo sets record with 3.5 million Switch 2 units sold in four days

Nintendo has sold 3.5 million Switch 2s in four days, setting a company record for a new console launch. That puts Nintendo on track toward its goal to sell 15 million units by March 2026 if it can keep up on the production side. By comparison, it took the original Switch nearly a full month to hit 2.7 million units sold, even though it launched at a considerably lower price ($300 compared to $450 for the Switch 2). 

To get a hold of one, fans entered lotteries to buy consoles directly from Nintendo, ordered online or simply lined up outside retailers like Game Stop when the Switch 2 went on sale last week. However, demand appeared to exceed the company's expectations, so President Shuntaro Furukawa apologized to customers that failed to pick one up, Bloomberg reported. The company also asked suppliers to boost production. 

With a successful launch under its belt, Nintendo's goal is to maintain momentum. The company no doubt learned some lessons last time around as it had supply issues during the first few months after the original's Switch's launch that constrained sales. US tariffs could also bite. During an investor call last month, Furakawa explained that additional tariffs could necessitate a price increase in the US, causing demand to fall.