The Apple Watch Series 10 falls to a new record-low price for Prime Day

Prime Day 2025 is finally here, and we're seeing big discounts for Prime members on some of our favorite gadgets. Case in point: the Apple Watch Series 10, which is $120 off at the moment and down to $280. That's the lowest price it's been so far since it came out last September.

It’s hard to believe that the Apple Watch is already ten years old. It seems like only yesterday that we got our hands on the first generation, and now the Apple Watch Series 10 is counting the days until the next generation is announced. Whether you’re looking to upgrade from an older Apple Watch or this is your first time buying an Apple smartwatch (though keep in mind an iPhone is required to use an Apple Watch), this sale is a great opportunity to pick one up at a fantastic value.

The tenth generation of the Apple Watch represents a powerhouse of computing on your wrist. In our hands-on review, we loved the comprehensive health and fitness tracking capabilities on the watch, which has been a strong niche for Apple. We were sad to see the blood oxygen app removed following a patent dispute, but features like fall detection and sleep apnea tracking are still intact. It’s also the thinnest Apple Watch yet, feeling more like a slim accessory than a bulky gadget. We gave the Apple Watch 10 a score of 90 out of 100, and it remains our top pick for best smartwatch.

If you're looking to send less, consider the Apple Watch SE. You can grab one for only $169 right now, or 32 percent off its usual price. It doesn't have all the bells, whistles and extra sensors that the Series 10 does, but you'll still get the core Apple Watch experience with excellent activity tracking, heart rate monitoring, smart alerts and more.

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