Search engine journal

Build your marketing team’s AI capabilities with this 90-day action plan designed for CMOs and department leaders ready to get serious.

The post CMOs, The Time Is Now To Assign An AI Leader appeared first on Search Engine Journal.

https://www.searchenginejournal.com/cmos-the-time-is-now-to-assign-ai-leader/548115/

Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar.

The post AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking [Webinar] appeared first on Search Engine Journal.

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Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content.

The post Yoast SEO WordPress Plugin Adds Support For LLMs.Txt appeared first on Search Engine Journal.

https://www.searchenginejournal.com/yoast-seo-wordpress-plugin-adds-support-for-llms-txt/549220

Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility.

The post See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ai-mode-playbook-visibility-marketbrew-spa/548187/

In this Ask an SEO, we look at how affiliate marketers are adapting their strategies with AI tools – and where caution is still needed.

The post Ask An SEO: How AI Is Changing Affiliate Strategies appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ask-an-seo-how-ai-is-changing-affiliate-strategies/5

Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference across AI, SERPs, and every feed where people look for answers.

The post The New Normal appeared first on Search Engine Journal.

https://www.searchenginejournal.com/the-new-normal/549157/

Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports

The post Google Adds AI Mode Traffic To Search Console Reports appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-adds-ai-mode-traffic-to-search-console-reports/549089/

Facing economic uncertainty and technological disruption, CMOs need to recalibrate strategies to deliver measurable impact and sustained growth.

The post 10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond appeared first on Search Engine Journal.

https://www.searchenginejournal.com/key-hurdles-that-cmos-must-overcome/547890/

Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI.

The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal.

https://www.searchenginejournal.com/excluding-less-qualified-audiences-ppc/546298/

Google AI Overviews is surfacing AI-generated search results for queries with recipe intent.

The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.

https://www.searchenginejournal.com/recipe-intent-keywords-are-triggering-google-ai-overviews/549020/