TikTok invests in social commerce via new Shopify partnership

TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership will eventually expand to include other in-app shopping features, as well, the companies […] http://feedproxy.google.com/~r/techcrunch/social/~3/lAQfRT41-nk/