Onboarding audits: Why are streaming services copying each other?

The onboarding for streaming services has become largely homogenous; why? What benefit do users get from copycat UX?

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https://uxdesign.cc/onboarding-audits-why-are-streaming-services-copying-each-other-217fce71e3a4?source=rss----138adf9c44c---4

Created 3y | Aug 11, 2022, 9:20:25 AM

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