Eddie Bauer changed its logo because Gen Z doesn’t read cursive

After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose. https://webdesignernews.com/eddie-bauer-changed-its-logo-because-gen-z-doesnt-read-cursive/

Created 2y | Oct 6, 2023, 4:50:09 PM


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