TikTokers Matt and Abby Howard’s cruise ship controversy, explained

You don’t want to get on the wrong side of parenting TikTok. Just ask influencers Matt and Abby Howard.  

Controversy erupted after Abby in a since-expired Instagram Story said that she and her husband were leaving their children—Griffin, two, and August, one—in their room during a cruise to go to dinner elsewhere on the ship.

“We ended up taking them for five nights, and it became apparent that they weren’t enjoying it and therefore we weren’t either,” the Instagram Story read. “So THEN we switched our dinner time to AFTER their bedtime and FaceTimed the monitors while we ate.”

In another Instagram Story, Abby explained that regular baby monitors don’t work on the cruise ship “unless you’re only like 10 feet away,” hence the decision to FaceTime them instead. “And that worked out muchhhh better for everyone,” she added.

The video quickly did the rounds online and, of course, people had opinions. “The most shocking thing about the Matt and Abby cruise situation is that they posted in REAL TIME that their kids were alone,” one person wrote in a video posted to TikTok. “What if a follower was on that ship? A stalker? Literally anyone?? They are so lucky that nothing horrible happened.”

“FaceTime is not a safe or appropriate substitute for proper, in-person supervision of very young children, particularly in a potentially hazardous environment like a cruise ship,” parenting expert Chioma Fanawopo tells Fast Company. “Children this young require hands-on care, not only to meet their physical needs but also for emotional security. A screen cannot provide the comfort, attention, or quick response necessary if an emergency arises.”

The couple responded to the backlash a couple days later by clarifying that they were on the cruise with their extended family, saying: “People started to speculate, and believe, that we had left our children alone in their staterooms. And that is just completely untrue. We had someone with our children at all times on this boat. Period.”

Parenting is challenging enough on its own, but putting it on display for the internet to scrutinize takes a thick skin. TikTok’s backlash culture takes no prisoners, and parents are no exception. While criticism can stem from genuine concern, it often morphs into a free-for-all to tear others down, particularly by those with strong opinions they like to voice.

No one’s suggesting leaving kids unattended with just a baby monitor will win you parent of the year. But if you do, you should know better by now than to broadcast it on TikTok.

https://www.fastcompany.com/91192546/matt-abby-howard-cruise-ship-controversy-explained?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Created 9mo | Sep 17, 2024, 11:50:13 PM


Login to add comment

Other posts in this group

How a travel and expense platform is breaking ground on a zero-hallucinations AI workforce

AI hallucinations are one of users’ biggest concerns when utilizing larg

Jun 25, 2025, 11:50:06 AM | Fast company - tech
The AI baby boom is here. But can ChatGPT really raise a child?

Sam Altman is “extremely kid-pilled.”

The OpenAI CEO announced the birth of his son in February. Since then, Altman has employ

Jun 25, 2025, 11:50:05 AM | Fast company - tech
I’ve become an AI vibecoding convert

A few weeks ago, I finally paid for ChatGPT Plus.

It started with a simple goal: I wanted to create a personal archive of my published articles, but wasn’t sure how to begin. That led to

Jun 25, 2025, 9:40:03 AM | Fast company - tech
These are the top 10 emerging technologies of 2025, according to the World Economic Forum

Breakthroughs happen all the time in the tech world, but only a select few manage to make a lasting impact.

Predicting which innovations will shape the future is always a challenge. On T

Jun 25, 2025, 4:50:06 AM | Fast company - tech
Anthropic’s AI copyright ‘win’ is more complicated than it looks

Big tech scored a major victory this week in the battle over using copyrighted materials to train AI models. Anthropic

Jun 24, 2025, 7:40:06 PM | Fast company - tech
How Roblox handles millions of players on viral games like ‘Grow a Garden’

Just this past weekend, social and gaming platform Roblox saw a peak of 30.6 million concurrently active players, the

Jun 24, 2025, 5:30:02 PM | Fast company - tech
Meet the 4 a.m. club, TikTok’s mystical election night movement

Did you wake up at 4 a.m. on November 6, 2024? If so, you’re not alone.

The 4 a.m. club is a group of people, mostly on TikTok, who say they were spiritually “activated” when they

Jun 24, 2025, 3:10:08 PM | Fast company - tech