Pinterest fans are nothing if not loyal. Many have spent years—sometimes decades—carefully curating boards filled with wedding inspiration, home decor ideas, fashion, and more. Now users are logging in only to find themselves locked out of their accounts without warning, with all their pins gone.
Frustrated users have taken to platforms like X and r/Pinterest to vent. The comment sections on Pinterest’s official Instagram and TikTok pages are flooded with pleas from angry users demanding answers.
“I had a beautiful Pinterest board with over 26,000 of the most beautiful images and my account was just permanently banned,” one user posted on X. “Pinterest you will be dealt with.” Another, who reportedly lost an account they had maintained for seven years, wrote, “I feel like my library of Alexandria has been burned down.”
For creatives, Pinterest isn’t just for fun—it’s also a professional tool. “It’s the industry standard to present a moodboard before any project goes into action, and the sheer amount of valuable references I’ve lost out on since being banned is hard to describe,” wrote one Reddit user. “I’ve had to postpone shoots and scramble to reassemble projects. Years and years of curating down the drain and multiple projects stuck in limbo.”
Those who’ve lost accounts claim they’ve done nothing wrong. “I made a new account, didn’t even add anything yet. Get an email saying I’m banned/suspended,” one user posted on X. “I try to dispute it and your typical bot responds saying there’s nothing it can do.” Others are now afraid to even open their accounts for fear of what they might find.
Many are pointing the finger at AI. Pinterest’s Help Center states that it uses AI in “improving content moderation,” a system it has relied on for years to enforce its Community Guidelines. Like many platforms, Pinterest uses a mix of AI and human review.
A Pinterest spokesperson tells Fast Company: “Pinterest has long-established public Community Guidelines that clearly outline what is and isn’t allowed on the platform. We’re committed to building a safer and more positive platform, and enforce these policies rigorously and continuously. Users who believe their account may have been deactivated mistakenly may submit an appeal.”
For some, that response doesn’t cut it. Instead, they’re exploring legal action, seeking “recovery for the damages users have suffered, which may include financial compensation.” These damages include direct financial losses from Pinterest ad campaigns or traffic, as well as “emotional distress.”
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