Severance, The Studio, Slow Horses, and an upcoming new season of The Morning Show: Yes, Apple TV+ has been on a bit of a hot streak lately. Now get ready for a price hike to match.
Starting on August 21—so, now—the price of Apple TV+ will rise to $12.99 a month, a steep $3 a month higher than the previous $9.99/month rate. That’s a 30-percent price hike, folks.
Existing Apple TV+ subscribers on the monthly plan will see their rates go up following their next renewal date.
The last time Apple raised its Apple TV+ prices was back in October 2023, when the service went from $6.99 a month to $9.99/month, an even steeper 43-percent price hike than the latest increase.
Apple TV+ cost a mere $4.99 a month when it debuted back in launched back in 2019.
In a statement announcing the price increase, Apple focused on Apple TV+’s recent streak of popular shows and movies—”all ad-free,” it added, as Variety reports.
Indeed, Apple TV+ remains the lone holdout among the big streaming services by not offering an ad-supported tier, although there’s long been chatter that Apple was tinkering with the idea.
After a slow start, Apple TV+ has cranked out a steady stream of hits, with one show—Severance—hitting a grand slam in terms of viewership and cultural buzz.
Seth Rogan’s The Studio also drew plenty of eyeballs as well as nearly two dozen Emmy nominations, while the Gary Oldman-starring Slow Horses has been a popular procedural. And Apple TV+ also struck cinematic gold with F1, the Formula 1 movie headlined by Brad Pitt that’s been a genuine box office blockbuster. F1 is expected to make its Apple TV+ debut in the fall.
Still, some dark clouds loon on the horizon for Apple TV+, including rumors that Apple may be about to lose Friday Night Baseball.
Apple and Major League Baseball kicked off a seven-year deal back in 2022 for two exclusive Friday night games on Apple TV+, but Yahoo! Sports is reporting that Apple may end the deal early, with Peacock scooping up the Friday games instead. Apple has yet to confirm the news.
https://www.pcworld.com/article/2885524/apple-tv-just-got-a-price-hike-and-its-a-steep-one.html
Login to add comment
Other posts in this group
How badly does AI harm the environment? We now have some answers to t
It’s been seven months since Nvidia launched its flagship RTX 5090 ca
Samsung’s monitors tend to come with a bigger price tag than a lot of
Life is noisy and hectic, and sometimes you just want to focus on wha
The most exciting thing about the ROG Xbox Ally handheld, at least fo
As another year of school kicks off, you may be scrambling for a dece
