NOTE FROM EDITOR Isn’t it funny how easy it is to forget the tidbits of the tried-and-true elements that are so essential to our work? I’m reminded of one today: Not all metrics are created equal. Sometimes, it feels like there are so many to keep track of. KPIs, benchmarks, analytics – oh, my! And even if their cores are quite different in what they measure and indicate, they’re all vital in the world of SEO. So, how do you know what to track and how to track it – especially when this often varies by industry, too? That question […]
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