The next Call of Duty is Black Ops 6

Activision has confirmed that the next Call of Duty game will be Black Ops 6. The publisher updated the website for the military shooter franchise to reveal the title, promising that “official lines of communication have begun,” which essentially means the game’s marketing is shifting from teaser mode to slow-trickle reveal mode.

Xbox’s X (Twitter) account posted in late April that a “[REDACTED] Direct” event would follow the Xbox Showcase on Sunday, June 9. It was never much of a mystery that it would be a Call of Duty reveal: The logo matched the franchise’s military art style, and it had already been reported that the next installment in the long-running series would arrive this year.

On Thursday, a short teaser video on Xbox’s X account removed the redaction to reveal Black Ops 6. So you can look forward to a hype session for the first Call of Duty game unveiled under Microsoft ownership.

Marketing image for Call of Duty: Black Ops 6. Mount Rushmore, except the Presidents' eyes are covered with blindfolds that read
Activision

The Call of Duty website shows additional teasers that capitalize on conspiracy theorists’ worldviews. A shadowy video shows law enforcement body cam footage, building up to the (fairly corny) reveal of Mount Rushmore (Six Grandfathers Mountain before it was carved up) with blindfolds covering each of the four US Presidents’ eyes, reading “The Truth Lies” followed by a logo. Other videos on the website show vandals (also in found-footage style) placing posters with the same slogan around a city.

In other words, marketers are marketing.

Microsoft apparently plans to use the new installment to boost Game Pass subscriptions. The Wall Street Journal reported this month that the title will be the first Call of Duty installment to appear on Game Pass on launch day. We’ll have to wait to see whether that strategy provides enough much-needed lift for the service to justify the (potentially enormous) loss of direct sales to Xbox console owners.

You can hear about Black Ops 6 on June 9, immediately following the Xbox Games Showcase, which starts at 1 PM ET. Engadget will have full coverage of all the day’s reveals.

This article originally appeared on Engadget at https://www.engadget.com/the-next-call-of-duty-is-black-ops-6-161916709.html?src=rss https://www.engadget.com/the-next-call-of-duty-is-black-ops-6-161916709.html?src=rss
Établi 4mo | 23 mai 2024 à 17:10:17


Connectez-vous pour ajouter un commentaire

Autres messages de ce groupe

What to read this weekend: A house haunted by AI and the mysterious murder of a superhero

New releases in fiction, nonfiction and comics that caught our attention.

21 sept. 2024 à 19:40:48 | Engadget
Amazon Prime Day 2024: Early deals ahead of the October Big Deal Days sale and everything we know so far

Amazon Prime Big Deal Days is back this year, returning on

21 sept. 2024 à 17:30:18 | Engadget
Early Prime Day deals include the Pixel Buds A-Series for only $64

Amazon’s next Prime Day event is right around the corner, and the deals have already started trickling in. Google’s

21 sept. 2024 à 17:30:14 | Engadget
OpenAI staffers reportedly 'taken aback' by 'ominous' logo rebranding

OpenAI could undergo massive changes next year, which include getting a brand new logo. According to

21 sept. 2024 à 17:30:13 | Engadget
X is reportedly now complying with orders from Brazil’s Supreme Court

X is reportedly reversing course after weeks of refusing to comply with conditions set by the Brazilian Supreme Court that would allow it to operate in the country again. According to

21 sept. 2024 à 17:30:11 | Engadget
The Arc browser that lets you customize websites had a serious vulnerability

One of the feature that separates the Arc browser from its competitors is the ability to customize websites. The feature called "

21 sept. 2024 à 15:10:20 | Engadget
Meta Connect 2024: The cheaper Quest 3S, AI, smart glasses and everything else to expect

It used to go by at least two different names — Oculus Connect and then

21 sept. 2024 à 15:10:18 | Engadget