Dating Wrapped: TikTok users are crunching the numbers on their dating life

If Spotify Wrapped left you underwhelmed this year, TikTok’s “Dating Wrapped” trend is here to spice things up. 

Instead of playlists, users are serving up PowerPoint-style presentations packed with stats about their 2024 dating lives. Singles everywhere are crunching the numbers on their year of dating highs and (mostly) lows, tracking drinks, dinners, ghosting, and awkward small talk. The result? TikTok videos that lay it all bare: money spent, first kisses, tear counts, and more. The trend has gone viral, with #DatingWrapped2024 racking up more than 14.7 million posts.

“This is the first time I’ve ever participated in this trend, and I hope it’s the last,” says TikTok creator Maddy Macrae, who broke down the circumstances and particulars around the 20 dates she went on last year. Another creator, Tara Michelle, analyzed the outcomes of her 120 dates in 2024. Spoiler: She only liked one.

While Spotify and Strava have long offered personalized year-end data, dating behavior isn’t as easy to track. Dating Wrapped, created by Montreal-based software engineer Niko Draca in 2021, can help users turn their dating app data into digestible charts and stats, yet many also have taken a DIY approach, compiling their year-in-review presentations manually, pulling data from Apple’s Notes app, Google Calendar, and voice memos.

And whereas 2024 was clearly full of ups and downs for many people’s dating lives, with just under half of all users reporting feeling somewhat-to-very-negative about online dating, the Dating Wrapped trend can be a clear lesson to try and not make the same dating mistakes this year. “A lot of events occurred,” shared TikToker Scott Kress, in his brutally honest dating summary. “But unfortunately, none of them were relationships because I had zero of those.”

@scottkress_

THE LAST ONE HAUNTS ME 😭

♬ original sound – scottkress

His “situationships,” on the other hand, were a rollercoaster. One was a 5’5″ Gemini who left him for a woman, another left him crying for months, and the third? “I don’t even know why I talked to him. He wasn’t funny, he was a little ugly, and, honestly, I think I was just desperate.”

https://www.fastcompany.com/91255046/dating-wrapped-tiktok-users-are-crunching-the-numbers-on-their-dating-life?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Établi 8mo | 3 janv. 2025, 20:50:03


Connectez-vous pour ajouter un commentaire

Autres messages de ce groupe

Palantir, Nvidia stocks slip as Wall Street edges away from its records

Wall Street is edging lower on Tuesday following drops for Palantir and other stars that had been riding the mania surrounding artificial i

19 août 2025, 20:20:07 | Fast company - tech
This free AI tool wants to make divorce less complicated

Since its founding in 2018, Hello Divorce has aimed to make the divorce process less stressful and more cost-effective. The startup helps spouses accurately

19 août 2025, 15:40:06 | Fast company - tech
AI study tool Cubby Law looks to boost law students’ GPAs

Law school can be notoriously competitive, with post-graduation job opportunities heavily dependent on grade point average. GPAs are determined

19 août 2025, 15:40:05 | Fast company - tech
Clippy is back—this time as a mascot for Big Tech protests

Clippy has become an unlikely protest symbol against Big Tech. 

The trend started when YouTuber Louis Rossmann ">posted a video

19 août 2025, 15:40:04 | Fast company - tech
Social media is dead. Meta has admitted as much. What now?

Back in March, Facebook introduced a new feature that wasn’t exactly new. The Friends tab—de

19 août 2025, 13:20:12 | Fast company - tech
Diagnostic AI is powerful—but doctors are irreplaceable

Microsoft captured global attention with a recent announcement that its new

19 août 2025, 13:20:11 | Fast company - tech
Why Japan’s 7-Elevens are the hottest new tourist attraction

Forget the Shibuya Crossing or Mount Fuji; tourists in Japan are adding convenience stores to their travel itineraries.

Thanks to

19 août 2025, 11:10:06 | Fast company - tech