G is for gradient: Google has redesigned its app logo

Over the past few days, eagle-eyed Google users may have noticed that in some instances, the capital G logo for the company now sports a gradient softening the transitions between the four solid-color sections. The branding has been changed for the Google app on both Android and iOS devices as of this writing. However, there are still several places that continue to sport the classic color block look, including browser favicons. It's also not included in Google's official collection of images for press; the classic version is still being used as the entry for the Google app logo. 

None of the logos for other Google smartphone apps appear to have adopted a new gradient look. But perhaps notably, the branding for Google's Gemini AI assistant does have a slight gradient on its star symbol. Maybe AI is leading the way for aesthetics as well as for technical choices at Google? Or maybe this is a trial run to gauge reactions before rolling out a full brand redesign? 

Whatever the reason, the biggest surprise isn't that Google may be rolling out a logo refresh, but that the change seems to be happening with zero fanfare. When the company last redesigned its branding in 2015, there was a whole campaign explaining every last detail of the new look. Branding is a big deal for a corporation as big as Google. Even changes that seem minor would go through many iterations and committees and vetting before they go live. And any marketing exec knows that consistency is key, so it's especially strange that, if this is a permanent change, it's happening in a piecemeal approach. 

We've reached out to the company for more information about whether gradients will be the hot style trend for all Google products in 2025.

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