National parks posting thirst traps on TikTok was not on anyone’s 2025 bingo card.
Recently, a Yellowstone National Park fan account has gone viral for pairing clips of adult entertainers and shirtless celebrities with sweeping shots of the park’s natural beauty.
@visit.yellowstone Mammoth Hot Springs is a large complex of hot springs on a hill of travertine in Yellowstone National Park adjacent to Fort Yellowstone @Johnathon Caine #stitch #booktok #darkromance #masktok #fantasy #momsover30
♬ original sound – Yellowstone National Park
In one viral video with 6.8 million views, social media star Thoren Bradley peels off his shirt just before the footage cuts to a serene alpine lake. In the comments, Bradley enthusiastically consents to being used for views to raise awareness for national parks.
Another video, which has 6.1 million views, features actor Jason Momoa holding up an ice cream bar and asking, “Bite her or lick her?” The scene cuts to Yellowstone’s Painted Pots. One hashtag ensures it lands with the intended demographic: #momsover30.
“Big fan of this campaign,” one user commented. “ParkTok has officially gone harder than BookTok,” wrote another.
Johnathon Caine, an adult entertainer on OnlyFans, says he’s gained a wave of new subscribers since the Yellowstone account began using his content. In one video, Caine recalls being off-grid in the mountains when his phone suddenly blew up with national park mentions.
“I’m happy that my TikToks can direct attention to the parks in a time of need after the NPS funding got cut. That’s wonderful,” Caine said in the post, adding, “whoever is running the Yellowstone National Park TikTok page . . . how you doing?”
Contrary to popular belief, @visit.yellowstone is not the national park’s official social media account. As for who’s behind it? The only hint in the bio is that the creator is happily married and just “obsessed” with Yellowstone.
The account has since inspired a number of copycat pages, including one for Yosemite National Park, Olympic National Park, Mount Rainier National Park, and the Appalachian Trail. “Do you like your national parks big or on the smaller side?” a Yosemite fan account posted suggestively. “Is it possible for a national park to be too big?”
This playful, provocative strategy comes as President Donald Trump’s proposed budget slashes more than $1 billion from the National Park Service. Earlier this spring, the department also shuttered the National Park Service Academy, a program that connected young adults from diverse backgrounds with summer jobs in the parks.
While the identities and intentions behind the viral TikTok accounts remain unclear, their approach is unmistakably drawing attention to U.S. national parks.
As one commenter put it: “Someone’s boss said fine if we don’t get government support make us TikTok famous and we will support our damn selves.”
Official national parks social media managers, take note.
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