Starbucks is hiring full-time content creators to travel the world and post on social media

Here’s a dream job for chronically online coffee lovers: Starbucks is hiring two full-time content creators for a 12-month gig posting content at Starbucks locations around the world.

The role, aptly titled “global coffee creator,” involves traveling to between 10 and 15 Starbucks locations, from Milan to Costa Rica, and capturing “the local culture, community, and atmosphere surrounding each Starbucks location,” according to the job description.

Of the two successful applicants, one will be a current Starbucks employee and the other will be an external hire. Both creators will receive a full-time salary, rooming accommodations through Marriott Bonvoy, and travel covered by Delta Air Lines for the duration of the year.

Responsibilities include highlighting specialty drinks, documenting and sharing customer and barista stories, pitching ideas for Starbucks’s social channels, and collaborating with the global marketing team.

To apply, internal and external candidates must create a TikTok video explaining why, as a “coffee-obsessed, chronically online world traveler,” they are the right person for the job. Applications are open through June 13.

Fast Company has previously reported on employee-as-influencer-style content, more commonly referred to as employee-generated content (EGC). More workers are lifting the curtain on their day-to-day working lives, with or without their employers’ permission. This latest role is part of a broader shift toward brands putting content creators on payroll. For both brands and creators, it’s a mutually beneficial move.

“By bringing a creator in-house, brands get more than content and reach. They get a direct line to someone who understands platforms, audiences, and trends, and how a brand can naturally integrate itself into those spaces,” says influencer marketing consultant Lindsey Gamble. “In-house creators can contribute to everything, not just one-off campaigns. They help fill in gaps that internal teams might have, especially when those teams come from more traditional or corporate backgrounds.”

Starbucks isn’t the only brand embracing in-house ambassadors. Ulta Beauty recently launched an ambassador program called “Ulta Beauties,” compensating employees who were already posting content about their jobs. Instead of relying on traditional influencers, these brands are turning to existing employees who already have the context and connection to represent the brand authentically.

For creators, these opportunities offer stability that influencer life often lacks. “Not every creator wants to be a full-time influencer, and not everyone can monetize consistently through brand deals or their products,” Gamble adds. “These roles give creators a way to keep creating while having the security and structure of a traditional job.”

Getting to travel the world and drink Starbucks? That’s just a perk of the job.

https://www.fastcompany.com/91350009/starbucks-is-hiring-full-time-content-creators-to-travel-the-world-and-post-on-social-media?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Établi 2mo | 10 juin 2025, 22:10:03


Connectez-vous pour ajouter un commentaire

Autres messages de ce groupe

Palantir hits $1 billion in quarterly sales for the first time, avoids DOGE cuts

Shares of Palantir Technologies sailed past previous record highs Tuesday after

5 août 2025, 20:20:04 | Fast company - tech
How Tesla’s Autopilot verdict could stifle Musk’s robotaxi expansion

A court verdict against Tesla last week, stemming from a fatal 2019 crash of an Aut

5 août 2025, 17:50:11 | Fast company - tech
Cloudflare vs. Perplexity: a web scraping war with big implications for AI

When the web was established several decades ago, it was built on a number of principles. Among them was a key, overarching standard dubbed “netiquette”: Do unto others as you’d want done unto you

5 août 2025, 17:50:09 | Fast company - tech
Taiwanese authorities investigate TSMC chip trade secrets leak

Taiwanese authorities have detained three people for allegedly stealing technology trade secrets from Taiwan Semiconductor Manufacturing Co (

5 août 2025, 17:50:08 | Fast company - tech
AT&T to pay $177 million in data breach settlement. Here’s how to claim up to $5,000

After suffering two significant data breaches in recent years, AT&T has agreed to pay $177 million to customers affected by the incidents. Some individuals could receive

5 août 2025, 11:10:02 | Fast company - tech
What the White House Action Plan on AI gets right and wrong about bias

Artificial intelligence fuels something called automation bias. I often bring thi

5 août 2025, 08:40:04 | Fast company - tech