Why CMOs Should Rethink ROAS As A North Star Metric via @sejournal, @brookeosmundson

ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins.

The post Why CMOs Should Rethink ROAS As A North Star Metric appeared first on Search Engine Journal.

https://www.searchenginejournal.com/why-cmos-should-rethink-roas-as-a-north-star-metric/550881/

Établi 1d | 18 août 2025, 13:50:06


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