The next unicorn might not hire anyone

A decade ago, startups often equated success with rapid headcount growth. The formula was simple: build a product, raise a round, hire fast. Bigger teams meant bigger bets. But the rulebook is getting rewritten as a new generation of startups scales with leaner teams and fewer people. They’re not building out sprawling customer support or sales teams, and seem to be automating what once warranted entire departments. Their growth is quite remarkable. Cursor, which became the fastest-growing SaaS company in history, generated $200mn in revenue with 30 employees. Midjourney made $200mnn with 40. Ben Lang’s site Tiny Teams tracks these…

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