
In the current B2B technology landscape, the difference between a transformative tool and an expensive decoration is not the technology itself—it’s how you use it.
It’s telling that 81% of B2B tech buyers feel purchase regret, even after intensive buying cycles spanning an average of 17 months. As Gartner found, “The product is less important than the buyer’s ability to evaluate, purchase, and adopt it. The product is a means to an end, a vehicle to an outcome.”
Tec

Like the internet and cloud computing before it, generative AI (GenAI) is forever changing the way we work and do business, so much so that 62% of consumers would rather use a chatbot than wait to speak with a human agent. These days, a host of “virtual agents” are ready to fulfill your on-demand customer service needs—from Bank of America’s Erica, who can advise on your monthly budget, to Domino’s aptly named Dom, who

Meta said on Wednesday it had found “likely AI-generated” content used deceptively on its Facebook and Instagram platforms, including comments praising Israel’s handling of the war in Gaza published below posts from global news organizations and U.S. lawmakers.
The social media company, in a quarterly security report, said the

Taking a look at your long-ago favorite Geocities page has been a bit challenging of late and now the Internet Archive is explaining why. The nonprofit’s Wayback Machine, which stores old versions of Webpages and other cultural artifacts,

Disruptive digital attacks, many linked to Russian-backed groups, have doubled in the European Union in recent months and are also targeting election-related services, according to the EU’s top cybersecurity official.
Juhan Lepassaar, head

For many organizations, presentations are the language of persuasion. They lead to decisions, investments, and—when done badly—headaches.
For those who hate PowerPoint or lack design skills, presentations just got a whole lot easier thanks to the AI-powered

Contrary to anything you’ve been told recently, putting glue on pizza is not a good idea. Cats have not been to the moon. Most doctors don’t recommend eating rocks.
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As a new father, Jose Gonzales was disappointed to find so few picture books featuring characters who look like his daughter. “She’s biracial,” he says. “A lot of the popular children’s books have a white, blue-eyed, blonde girl as the main character.” And books that did feature biracial kids were too often focused on diversity as a subject, rather than telling the story about a kid that, say, wanted to be an astronaut, and just happens to be biracial.
“I want for her g

Uber Technologies unveiled a raft of measures on Wednesday, including a tie-up to offer cruises on the Seine river as it looks to meet explosive demand stemming from the upcoming Olympics in Paris.
The ride-hailing platform will offer its “Uber Cruises” fr

Back in 2012, “learn to code” was an optimistic mantra. Born from a viral marketing campaign for one of the earliest coding boot camps, it promised recession-burned career-changers a future-proof option. But that was when the future looked somewhat different.
Recent cohorts of aspiring software developers