Why we’re marketing: We’re trying to sell something

You can’t go a step in the advertising and marketing world these days without running into someone’s hot new application of artificial intelligence (AI) technology. It’s the shiny new object of the moment that has captured our attention, and it’s driving agencies and brands into a mad dash to be first to market.

Admittedly, AI can offer us lots of advantages and innovations, and I gladly acknowledge that it’s important for the future of business. H

Apple is offering Goldman Sachs an out of troubled Apple Card partnership: Report

Apple and Goldman Sachs may soon be parting ways on its Apple Card and Apple Savings account financial products, according to a new report from The Wall Street Journal. Surprisingly, Apple is the one to allegedly be proposing to end the deal, which would allow Goldman to exit its current contract with the company within the next 12 to 15 months.

There have been recent rumblings that Goldman Sachs has wanted to end its consumer banking services, which the Apple Card has been a flagsh

Should we be afraid of Q*, OpenAI’s mysterious AI system?

Welcome to AI Decoded, Fast Company’s weekly LinkedIn newsletter that breaks down the most important news in the world of AI. If a friend or colleague shared this newsletter with you, you can sign up to receive it every week here.

OpenAI’s Q* may point to AI agents’ next generation

AI agents like ChatGPT that use only a large language model are just an early chapter in the story of AI assistants. ChatGPT and other LLM

A Bitcoin transaction uses as much water as a backyard swimming pool, according to new research

It was meant to revolutionize finance, and free us all from the tyranny of centralized control of our banking. But it turns out, Bitcoin just might end up killing our planet.

That’s the findings of a new study by Alex de Vries, a researcher at the Vrije Universiteit Amsterdam, who has put forward an estimate for how much water is consumed every time someone buys, sells, or mines Bitcoin on the blockchain.

Writing in the journal Cell Reports Sustainability, de Vries

Apple’s apps of the year include a hiking guide, a unique streaming service, and more

On Wednesday, Apple unveiled its picks for the top apps and games of 2023, highlighting a collection that focuses heavily on personal exploration and growth.

Apps honored in platform-specific categories included the outdoor exploration tool AllTrails for iPhone, the workout guide SmartGym for Apple Watch, beauty planning app Prêt-à-Makeup for iPad, and the arthouse-adjacent film streamer Mubi for Apple TV. Only in the Mac category, where the award went to photo-editing too

Inside Fanatics’ wild bet to become the Amazon of sports

Michael Rubin, the billionaire CEO of Fanatics, splits his time between three primary residences—four, if you count the new $70 million pied-à-terre in the Hollywood Hills, overlooking downtown Los Angeles. Tuesdays through Thursdays are reserved for his penthouse in New York’s Greenwich Village, not far from the main Fanatics headquarters. Thursday nights, it’s back to Philadelphia, where he grew up, and where his eldest daughter is finishing high school—unle

‘X will be gone’: 5 of the wildest comments from Elon Musk’s off-the-rails DealBook interview

Elon Musk has told fleeing X advertisers to “go fuck yourself” in a wide-ranging interview with Andrew Ross Sorkin at the New York Times DealBook Summit yesterday. Even by Musk standards, the X owner and Tesla CEO said some truly wild and cringeworthy things.

“Go fuck yourself”

If there was one takeaway phrase from the entire interview, it was this. Sorkin addressed Musk’s recent endorsement of antisemitic comments and the subsequent fl

What we can learn from ChatGPT’s first year

ChatGPT was launched on November 30, 2022, ushering in what many have called artificial intelligence’s breakout year. Within days of its release, ChatGPT went viral. Screenshots of conversations snowballed across social media, and the use of ChatGPT skyrocketed to an extent that seems to have surprised even its maker, OpenAI. By January, ChatGPT was seeing 13 million unique visitors each day, setting a record for the fastest-growing user base of a consumer application.

POV: Section 702’s always been rotten. Congress must trash it at expiration

In 2020, after the murder of George Floyd at the hands of Minneapolis Police, hundreds of thousands of Americans risked arrest, taking to city streets crowded with combative police forces and drones. Law enforcement agencies treated these protests against police brutality and systemic racism not only like crime scenes, but also like foreign terrorism investigations. Over the span of 20 days, the FBI searched information collected under Section 702 of the Foreign Intelligence Surveillance Act

What year 2 of the generative AI craze will look like, according to 41 experts

Today marks the one-year anniversary of ChatGPT’s public debut. The chatbot, which was released to the public as a sort of research sandbox, helped catalyze an massive AI arms race in Silicon Valley and a corresponding push for AI integration across products and sectors.

To mark ChatGPT’s anniversary, we asked 41 AI experts, business leaders, and other stakeholders a simple question: How will generative AI tools like ChatGPT and Midjourney be applied over the next year


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