Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency via @sejournal, @kevgibbo

Faceted navigation enhances ecommerce UX but poses SEO risks. Learn how to manage filters without harming crawl efficiency or indexing strategy.

The post Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency appeared first on Search Engine Journal.

https://www.searcheng

It’s Official: Google Launches AI Max for Search Campaigns via @sejournal, @brookeosmundson

Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.

The post It’s Official: Google Launches AI Max for Search Campaigns appeared first on Search Engine Journal.

https://www.searchenginejournal.com/i

Breaking Into New Markets With PPC: Key Considerations

PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more.

The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal.

https://www.searchenginejournal.com/breaking-into-new-markets-with-pp

B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships via @sejournal, @alexanderkesler

Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships.

The post B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships appeared first on Search Engine Journal.

https://www.

The 8 Most Important PPC KPIs You Should Be Tracking via @sejournal, @brookeosmundson

Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media.

The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ppc-guide/most-important-ppc-kpis/


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