It's not always straightforward to set KPIs for your paid ad campaigns. Here's what you can do, according to Navah Hopkins in this month's column. The post What’s A Good Cost Per Acquisition (CPA)? Ask The PPC appeared first on Search Engine Journal.
https://www.searchenginejournal.com/good-cpa-ask-ppc/447922/
Tinder parent company Match Group files suit against Google over restrictive billing policies in the Play Store. The post Google Sued Over Android In-App Payment Monopoly appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-sued-over-android-in-app-payment-monopoly/449799/
What's personal branding all about, anyway? Here's why it matters and what you can do to build a solid brand of your own. The post What Is Personal Branding? Here’s Why It’s So Important appeared first on Search Engine Journal.
https://www.searchenginejournal.com/personal-branding-importance/446443/
Updated support page adds a new troubleshooting section for helping diagnose why Google is rewriting title tags The post Google Updates Advice on How to Control Titles in Search Results appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-shows-how-to-control-titles-in-search-results/449866/
New metrics improve feedback on server-related speed and provides a more comprehensive representation of page performance than previously available The post PageSpeed Insights Adds New Lighthouse Speed Metrics appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-lighthouse-page-speed-metrics/449842/
Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories. The post 8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools) appeared first on Search Engine Journal.
https://www.searchenginejournal.com/infographic-types-tools/447872/
Expand the research process beyond search volume in order to keep up with how search engines rank content today. Here's how. The post Why Keyword Research Is Useful For SEO & How To Rank appeared first on Search Engine Journal.
https://www.searchenginejournal.com/seo-guide/why-keyword-research/
At its annual I/O conference held today, Google announces an upgrade to multisearch that conducts simultaneous queries about objects around you. The post Google Scene Exploration Searches The World Around You appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-scene-exploration-searches-the-world-around-you/449804/
Migrating your historical data shouldn't be stressful. Discover how to do it easily with this step-by-step GA4 guide. The post Getting Ready For GA4: Saving Your Historical Data appeared first on Search Engine Journal.
https://www.searchenginejournal.com/ga4-historical-data/447519/
Want to improve the online visibility of your automotive business and drive new customers in the dealership door? You need SEO to outrun the competition. The post 5 Automotive SEO Best Practices For Driving Business In 2022 appeared first on Search Engine Journal.
https://www.searchenginejournal.com/automotive-seo-practices/445435/