How do you plan for the year ahead when your historic data is in shambles? Here are some tips for SEM planning despite the pandemic.The post SEM Planning for 2022: Because 2020 Didn’t Help You For 2021 appeared first on Search Engine Journal. https://www.searchenginejournal.com/sem-planning-for-2022/427299/
Does Google use E-A-T (expertise, authoritativeness, and trust) as part of its Search ranking algorithm? See what the experts had to say.The post E-A-T: Is It A Ranking Factor In Google Search? appeared first on Search Engine Journal. https://www.searchenginejournal.com/ranking-factors/e-a-t/
Want to engage your audience with WhatsApp marketing? Get to know the latest features and how to leverage the Business App vs API.The post Dominating Your WhatsApp Marketing Strategy appeared first on Search Engine Journal. https://www.searchenginejournal.com/the-ultimate-guide-to-whatsapp-marketing/161221/
Google documented a change called Translated Results that affects six languages. It auto-translates the titles and snippets between languagesThe post Google Updates Some SERPs With Translated Results appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-translated-serps/427428/
Check out the 11 Google Analytics reports that you may not know about that can help provide additional insights for your marketing and website performance.The post 11 Google Analytics Reports You Might Not Know About appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-analytics-reports/307257/
Use these expert tips to level up your freelance SEO game, make what you're worth, and enjoy a successful career as a freelancer.The post SEO Freelancing: 10 Things You Need To Know To Be Successful appeared first on Search Engine Journal. https://www.searchenginejournal.com/seo-freelancing-success/426931/
Google is giving everyone advance notice that the November 2021 broad core algorithm update will be released later today.The post Google Launching November 2021 Broad Core Algorithm Update appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-broad-core-algorithm-update-november-2021/427373/
Your own customer data may be your best source of new ideas for ad messaging and targeting. Learn to incorporate customer information into your ads.The post 9 Ways To Improve PPC Campaigns With Customer Information appeared first on Search Engine Journal. https://www.searchenginejournal.com/customer-information-in-ppc/426149/
Stay ahead of the curve by incorporating fresh insights and tracking what your competitors are doing. Here's how.The post How To Track Competitors’ Website Traffic & Level Up Your Strategy appeared first on Search Engine Journal. https://www.searchenginejournal.com/similarweb-track-competitor-traffic/426088/
As searches for "news near me" continue to rise, Google is launching new features for local search results and new tools for journalists.The post Google Launches New Local Search Features appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-launches-new-local-search-features/427348/