How to market… without a marketing department


How do you set your company apart from other brands? How do you sell people a product they’re not used to? And how is all that possible without a marketing department? John Schoolcraft, Chief Creative Officer at Oatly, has an answer to all these questions. In 20

Portugal is set to house Europe’s biggest solar farm


Spain-based Iberdola has secured an environmental license from the Portuguese Environment Agency (APA) to build a photovoltaic plant in Santiago do Cacém in Portugal. The company claims that it’s set to be Europe’s biggest solar farm and the

Auto industry, take note: This student-made EV cleans the air while driving


An EV that cleans the air while driving might seem like a pipe dream , but a student team based at the Eindhoven University of Technology has made it reality. TU/ecomotive — as the team is called — has been creating inspiring, environmentally conscious concept cars

This Dutch startup wants to electrify industrial-scale machines


The Netherlands-based Eleo is on a mission to accelerate the transition to a fossil-free future. How? Well, by providing high-tech batteries to the machines and vehicles most difficult to electrify. These mainly include industrial, off-highway machines in t

Inside Europe’s high-tech scramble for better energy storage


A “metal sock” in the ground stuffed full of hydrogen. Vats of scorching sand. Huge weights moving very, very slowly up and down old mineshafts. Is this the future of energy? This menagerie of strange machines and heat-retaining vessels is poised t

5 top tips to land your dream tech job in 2023


Whether you suddenly find yourself out of a job, courtesy of the recent wave of tech layoffs sweeping through the sector, or feel like you’ve outgrown your current position and are looking for a new challenge, firing off a generic CV and hoping for the best i

UK startup develops device to combat tyre wear pollution


Tyre wear is a major contributor to polluting microplastics — small particles which don’t biodegrade and tend to accumulate in the environment, leaking harmful toxins into the air and our waterways. And although there’s no respective EU regulation yet, a Lo

‘A new way of doing artificial intelligence’: UK’s Mignon has a fresh proposition for AI on the edge


This story is syndicated from the premium edition of PreSeed Now, a newsletter that digs into the product, market, and founder story of UK-founded startups so you can understand how they fit into what’s happening in the wider world and startup ecosystem. The reignited e

What Greek myths can teach us about the dangers of AI


We might think that the conception of robots, AI, and automated machines is a modern phenomenon, but, in fact, the idea had already appeared in Western literature nearly 3,000 years ago. Long before Isaac Asimov conceived the Laws of Robotics (1942) and Joh

Quiet quitting is comforting — quitting is liberating


This article was originally published on .cult by Luis Minvielle. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original documentaries, and share heaps of other untold developer storie


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