UX writing: Using voice principles and a tone map to write consistently

Good design involves thinking systematically. Here we look at two systems for writing consistently: tone maps & voice principles.Continue reading on UX Collective » https://uxdesign.cc/ux-writing-using-voice-principles-and-a-tone-map-to-write-consistently-4337570ee8f5?source=rss----138adf9c44c---4