How to Set up Profitable A/B Tests for PPC Success via @sejournal, @navahf

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.The post How to Set up Profitable A/B Tests for PPC Success appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-to-set-up-a-b-tests/417962/

Létrehozva 4y | 2021. szept. 13. 14:21:28

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Operationalizing Your Topic-First SEO Strategy via @sejournal, @Kevin_Indig

Moving from keywords to topics is just the start. Here's how to operationalize a topic-first SEO strategy across content, linking, and measurement.

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2025. júl. 22. 15:10:05 | Search engine journal

Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?

Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy.

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2025. júl. 22. 12:40:10 | Search engine journal

WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search via @sejournal, @martinibuster

WP Engine's AI Toolkit adds AI-powered search and product recommendations to WordPress websites with just a few clicks.

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2025. júl. 22. 10:30:03 | Search engine journal

Google CTRs Drop 32% For Top Result After AI Overview Rollout via @sejournal, @MattGSouthern

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.

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2025. júl. 21. 22:50:06 | Search engine journal

Google Says It Could Make Sense To Use Noindex Header With LLMS.txt via @sejournal, @martinibuster

Google's John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it.

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2025. júl. 21. 22:50:04 | Search engine journal

AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns via @sejournal, @MattGSouthern

A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users.

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2025. júl. 21. 18:20:03 | Search engine journal

DuckDuckGo Adds Option To Filter Out AI-Generated Images via @sejournal, @MattGSouthern

DuckDuckGo now lets you hide AI-generated images from search results. Here’s how it works.

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2025. júl. 21. 15:50:07 | Search engine journal

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