8 PPC Best Practices That May Not Be Best for Your Business via @sejournal, @timothyjjensen

PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help.The post 8 PPC Best Practices That May Not Be Best for Your Business appeared first on Search Engine Journal. https://www.searchenginejournal.com/when-ppc-best-practice-is-not/419034/

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Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings via @sejournal, @MattGSouthern

Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries.

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2025. júl. 23. 23:30:06 | Search engine journal

Google Makes It Easier To Talk To Your Analytics Data With AI via @sejournal, @MattGSouthern

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data.

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2025. júl. 23. 18:50:05 | Search engine journal

Google Search Central APAC 2025: Everything From Day 1 via @sejournal, @TaylorDanRW

Day 1 of Search Central Live APAC focused on AI in crawling and indexing, evolving user behavior, and keeping SEO grounded in human-first content.

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2025. júl. 23. 14:20:03 | Search engine journal

Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth via @sejournal, @LisaRocksSEM

Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion.

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2025. júl. 23. 11:50:07 | Search engine journal