What’s A Good Cost Per Acquisition (CPA)? Ask The PPC via @sejournal, @navahf

It's not always straightforward to set KPIs for your paid ad campaigns. Here's what you can do, according to Navah Hopkins in this month's column. The post What’s A Good Cost Per Acquisition (CPA)? Ask The PPC appeared first on Search Engine Journal.

https://www.searchenginejournal.com/good-cpa-ask-ppc/447922/

Létrehozva 3y | 2022. máj. 12. 13:21:14

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How You Can Track Brand Authority For AI Search via @sejournal, @Kevin_Indig

Brand reputation wins in AI search. See how brand authority influences chatbot citations and what you can do to build and measure it effectively.

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2025. júl. 8. 15:10:03 | Search engine journal

Human-Centered Marketing: Thought Leadership

What sets true thought leadership apart from other content formats? This excerpt from Human-Centered Marketing by Ashley Faus breaks it down.

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2025. júl. 8. 12:40:07 | Search engine journal

Ask A PPC: How To Make Microsoft Advertising Profitable via @sejournal, @navahf

Want better ROI from Microsoft Advertising? In this week's Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently.

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2025. júl. 8. 12:40:06 | Search engine journal

How To Use New Social Sharing Buttons To Increase Your AI Visibility via @sejournal, @martinibuster

AI share buttons that are easy to configure may help increase a site's exposure in ChatGPT and Google AI Mode.

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2025. júl. 8. 10:30:03 | Search engine journal

Ahrefs Study Finds No Evidence Google Penalizes AI Content via @sejournal, @MattGSouthern

A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties.

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2025. júl. 8. 10:30:02 | Search engine journal

Why Google Ads Fails B2B (And How to Fix It)

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

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2025. júl. 8. 5:40:07 | Search engine journal

Relying Too Much On AI Is Backfiring For Businesses via @sejournal, @MattGSouthern

Businesses adopting AI tools without proper planning are facing costly setbacks. Experts and research warn: AI needs human oversight.

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2025. júl. 7. 18:20:03 | Search engine journal

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