Throughout a customer journey (particularly in B2B), there will be interactions that are primarily between two people rather than a human and an interface. In this article, Paul Boag explains why you cannot improve the user experience without considering the entirety of the UX journey. https://smashingmagazine.com/2023/01/b2b-sales-understand-role-ux-designers-better/
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Learn why flip phones still matter in 2025, and how you can build and launch web apps for these tiny devices. https://smashingmagazine.com/2025/07/tiny-screens-big-impact-developing-web-apps-feature-p
Designing a new AI feature? Where do you even begin? From first steps to design flows and interactions, here’s a simple, systematic approach to building AI experiences that stick. https://smashingmaga
The Wizard of Oz method is a proven UX research tool that simulates real interactions to uncover authentic user behavior. Victor Yocco unpacks the core principles of the WOZ method, explores advanced
Traditional page builders have shaped how we build WordPress sites for years. Let’s take a closer look at Droip, a modern, no-code visual builder, and explore how it redefines th
As always in design, timing matters, and so do timely notifications. Let’s explore how we might improve the notifications UX. More design patterns in our <a href="https://smart-interface-design-patter
CSS has evolved from a purely presentational language into one with growing logical powers — thanks to features like container queries, relational pseudo-classes, and the if() function. Is it still
Bridging the gap between user research insights and actual organizational action — with a clear roadmap for impact. https://smashingmagazine.com/2025/07/turning-user-research-into-organizational-chang
