As of today, the world’s 50 top airlines have all agreed on the same flight search pattern. Yet the path to booking the right flight remains frustrating and confusing. Is there really only one solution? Or are they afraid to break the mold? Explore the thought experiment which turned the seemingly untouchable pattern on its head. https://smashingmagazine.com/2023/07/reimagining-flight-search-ux/
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What’s the difference between data, findings, and UX insights? And how do you argue for statistical significance in your UX research? Let’s unpack it. https://smashingmagazine.com/2025/05/data-vs-find
Road-tripping along the line between engineering and spirituality, Robert M. Pirsig’s musings on the arts, sciences, and Quality ring as true now as they ever have. https://smashingmagazine.com/2025/0
While there are plenty of ways that CSS animations can bring designs to life, adding simple SMIL (Synchronized Multimedia Integration Language) animations in SVG can help them do much more. Andy Clark
Helpful PDF worksheets and tools to get the design system effort up and running — and adopted! Kindly powered by How To Measure UX and Design Impact, a friendly co
Learn how to create and implement a UX strategy framework that shapes work and drives real business value. https://smashingmagazine.com/2025/05/building-practical-ux-strategy-framework/
Remember that last team brainstorming session where you were supposed to generate a long list of brilliant ideas? How many of those ideas actually stuck? Did leadership act on any of those ideas? In t
What if you could take your CSS animations beyond simple fades and slides — adding an extra dimension and a bit of old-school animation magic? In this article, pioneering author and web designer
