2024 AI & SEO: Your 24-Expert Guide To Successful SERPs via @sejournal, @Conductor

SGE and generative AI are here, and they’re making a splash in a big way. SERPs as we know them are completely changing, and it’s up to us to pivot. But how do you do that while keeping your SEO strategy strong? And how do you convince your higher-ups (if they need convincing) that your new path is worth the shift? These are the questions we wanted to tackle in this collection of articles. We know that it can be tricky to keep up with all the latest developments and new tech in SEO, so it’s time to demystify some […]

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Google Expands Performance Max Controls and Reporting via @sejournal, @brookeosmundson

Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking.

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2025. aug. 7. 15:50:05 | Search engine journal
Ask A PPC: How Do I Avoid Cannibalization On Similar Products? via @sejournal, @navahf

Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search.

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2025. aug. 7. 13:40:05 | Search engine journal
Cohorts, Clusters, And The Coming AI Ad System via @sejournal, @DuaneForrester

The future of paid media isn’t demographic; it’s semantic. This piece explores the invisible funnel GenAI systems use to decide who sees your content.

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2025. aug. 7. 13:40:04 | Search engine journal
Building Brand Identity: How To Define Who You Are

In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers.

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2025. aug. 7. 13:40:04 | Search engine journal
6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm

Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.

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2025. aug. 7. 6:40:06 | Search engine journal
Ecosia & Qwant Launch European Search Infrastructure via @sejournal, @MattGSouthern

Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce reliance on U.S. tech providers.

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2025. aug. 6. 23:40:07 | Search engine journal
Google Says AI Clicks Are Better, What Does Your Data Say? via @sejournal, @MattGSouthern

Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.

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2025. aug. 6. 19:10:05 | Search engine journal