Choosing Your Keyword Champion: Setting Yourself Up For Success In the Auction via @sejournal, @navahf

Boost your digital marketing strategy with effective keyword selection. Find out how to choose keywords that target high-value prospects and generate traffic at affordable costs.

The post Choosing Your Keyword Champion: Setting Yourself Up For Success In the Auction appeared first on Search Engine Journal.

https://www.searchenginejournal.com/choosing-keyword-champion-setting-up-success-auction/508435/

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OpenAI Brings GPT-4o Back For Paid ChatGPT Users via @sejournal, @MattGSouthern

OpenAI restores GPT-4o to the ChatGPT picker for paid users and promises advance notice on future deprecations.

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2025. aug. 13. 22:40:03 | Search engine journal
YouTube Lets Creators Pick Exact CTAs In Promote Website Ads via @sejournal, @MattGSouthern

YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote."

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2025. aug. 13. 18:10:03 | Search engine journal
From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools via @sejournal, @Dixon_Jones

Two distinct approaches are shaping how brands show up in AI responses: prompt tracking or entity influence. Which school of thought makes the cut?

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2025. aug. 13. 13:20:05 | Search engine journal
AI Search Changes Everything – Is Your Organization Built To Compete? via @sejournal, @billhunt

Ranking without representation means you're invisible. Bill Hunt outlines how to restructure for AI Overviews, entity alignment, and competitive visibility.

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2025. aug. 13. 11:10:05 | Search engine journal
Earn 1,000+ Links & Boost Your SEO Visibility [Webinar] via @sejournal, @lorenbaker

Earn 1,000+ backlinks and boost SEO visibility with AI-ready strategies. Save your spot for this actionable link building webinar on August 27.

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2025. aug. 13. 6:30:02 | Search engine journal
Critical Vulnerability Affects Tutor LMS Pro WordPress Plugin via @sejournal, @martinibuster

WordPress vulnerability in Tutor LMS Pro could expose sensitive database information.

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2025. aug. 12. 23:30:04 | Search engine journal
Google: Invalid Ad Traffic From Deceptive Serving Down 40% via @sejournal, @MattGSouthern

Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers.

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2025. aug. 12. 23:30:04 | Search engine journal