Google’s John Mueller Clarifies 404 & 410 Confusion For SEO via @sejournal, @MattGSouthern

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt.

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Google's John Mueller offered his opinion about a reported Core Web Vitals poisoning attack

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A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry.

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Ranking today takes more than keywords. Here's how to create AI-friendly, user-focused content that keeps your brand visible in today’s evolving search ecosystem.

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A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause.

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OpenAI announced ChatGPT-5 Google Apps connectors for Gmail, Calendar, and Contacts for Plus users

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Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences.

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