What Are Google’s Core Topicality Systems? via @sejournal, @martinibuster

Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead.

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Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school.

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Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities.

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Google's updated documentation asks some publishers to change how they block users from paywalled content.

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WordPress stored XSS vulnerability affects up to 600,000 websites

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WordPress plugin vulnerability affecting the TablePress plugin could lead to stored XSS attacks

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Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching.

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