‘I need to know what’s going to be the new app’: TikTok influencers are pitching other platforms to their followers as a ban looms

“Do we think it’s actually gonna happen?” asks influencer Audrey Peters in a TikTok video posted on Saturday, shortly after news broke about an imminent TikTok ban in the U.S. As the clock ticks on the January 19 deadline, many creators like Peters are preparing for the worst. “Anyways, I still very much exist on another place that’s linked in my bio. If you wanna keep in touch, you know where to find me,” she adds.

@audreypeters

Is this another false alarm or lol

♬ original sound – Audrey Peters🍒

Late last week, a three-judge panel of the appeals court upheld the law requiring ByteDance to divest TikTok in the United States by early next year or face a ban in just six weeks. “They just unlocked the most chaotic advent calendar in the history of social media,” posted one TikTok creator

@pearlmania500

Everyone on this app is entering senior week for the next 44 days. tiktokban supremecourt congress news breaking 44days adventcalendar wtf pearlmania500 the fedwral government giving us a month and a half notice is wild

♬ original sound – Pearlmania500

While ByteDance and TikTok filed an emergency motion on Monday asking an appeals court to temporarily block the law that would ban TikTok in the U.S, many of TikTok’s more than 170 million users in the United States seemed to have only just begun to grasp that the app could be on its last legs. “Are we not gonna address the elephant in the room?” one TikTok user posted in a video. “TikTok is literally getting banned in a month and thousands of influencers [are] gonna lose their jobs.” 

The fact that TikTok has weathered threats of a ban across two presidential administrations, means many online are calling their bluff. “Idk if im just delusional but i feel like nothings going to happen,” wrote one person in the comments of the video. “This happens like every year we are fine,” added another. However, for influencers and small businesses who rely on TikTok for income, the stakes couldn’t be higher. 

According to a report published earlier this year by First Insight, 16% of creators earn over 75% of their income on the platform, with TikTok’s lucrative “Creator Rewards Program” doubling the number of creators earning $50,000 monthly in the past six months. Brand sponsorships have also shifted from Instagram to TikTok, with 70% of brands now leveraging the app for marketing, compared to 47% of brands who report working with creators on Instagram and 33% who sponsor YouTube creators, according to Influencer Marketing Hub’s 2024 benchmark report. TikTok warned in a court filing Monday that a U.S. ban could cost small businesses and social media creators $1.3 billion in revenue and earnings in just one month if the app is banned, with losses only growing if the shutdown continues. 

When asked where they would turn to if TikTok were banned, 40% of content creators surveyed by First Insight indicated they’d turn to Facebook, while 33% named Instagram as their next best option. According to the report, 67% of influencers have already prepared contingency plans in case of a TikTok ban—and 64% said their followers are actually engaging more on other platforms.

“So now that TikTok is going to be banned, I need to know what’s going to be the new app,” one user posted. “When people know, let me know first because I need to be the first one on there creating content.”


https://www.fastcompany.com/91243389/tiktok-influencers-are-pitching-other-platforms-to-their-followers-as-a-ban-looms?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Létrehozva 7mo | 2024. dec. 10. 5:50:02


Jelentkezéshez jelentkezzen be

EGYÉB POSTS Ebben a csoportban

Yahoo Creators platform hits record revenue as publisher bets big on influencer-led content

Yahoo’s bet on creator-led content appears to be paying off. Yahoo Creators, the media company’s publishing platform for creators, had its most lucrative month yet in June.

Launched in M

2025. júl. 11. 17:30:04 | Fast company - tech
GameStop’s Nintendo Switch 2 stapler sells for more than $100,000 on eBay after viral mishap

From being the face of memestock mania to going viral for inadvertently stapling the screens of brand-new video game consoles, GameStop is no stranger to infamy.

Last month, during the m

2025. júl. 11. 12:50:04 | Fast company - tech
Don’t take the race for ‘superintelligence’ too seriously

The technology industry has always adored its improbably audacious goals and their associated buzzwords. Meta CEO Mark Zuckerberg is among the most enamored. After all, the name “Meta” is the resi

2025. júl. 11. 12:50:02 | Fast company - tech
Why AI-powered hiring may create legal headaches

Even as AI becomes a common workplace tool, its use in

2025. júl. 11. 12:50:02 | Fast company - tech
Gen Zers are posting their unemployment era on TikTok—and it’s way too real

Finding a job is hard right now. To cope, Gen Zers are documenting the reality of unemployment in 2025.

“You look sadder,” one TikTok po

2025. júl. 11. 10:30:04 | Fast company - tech
The most effective AI tools for research, writing, planning, and creativity

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. 

2025. júl. 11. 10:30:04 | Fast company - tech